Bing Image Creator Review (2025): Microsoft's AI Art Generator Is Better Than You Think
- The Finest Reviewer
- Apr 6
- 5 min read
Updated: Apr 12
If you're hunting for a powerful AI art generator that’s free, fast, and flexible, don’t overlook Bing Image Creator. Powered by OpenAI’s DALL·E 3 and deeply integrated into Microsoft’s ecosystem, Bing’s tool offers surprisingly robust capabilities—with some unique advantages over other free platforms.
But how well does it compare to alternatives like Google ImageFX or Leonardo.ai? And is it truly useful for everyday creatives, marketers, or hobbyists?
In this detailed review, we break down everything you need to know about Bing Image Creator in 2025—from features and performance to where it shines (and where it still needs work).
Check out our complete list of the Best Free Online AI Art Generators to learn about all the finest options available today.
Bing Image Creator at a Glance
✨Rating: ★★★★½
✅ Best for: Fantasy styles, character art, and creative concept generation
❌ Not ideal for: Iterating or editing previous outputs
⭐ Standout Feature: Style selector + DALL·E 3 integration
💸 Price: Free (with daily boosts)
What is Bing Image Creator?
Bing Image Creator is Microsoft’s text-to-image AI generator, accessible directly through Bing.com or Microsoft Edge. It runs on OpenAI’s DALL·E 3, the same technology behind ChatGPT’s image generation.
Unlike most tools, Bing Image Creator is completely free, offering a limited number of “boosts” each day for fast generation—after that, it still works, just a little slower.
The tool is seamlessly integrated with Copilot (formerly Bing Chat), which means you can generate images right inside an AI conversation—making it perfect for multitaskers or creative workflows that combine text and visuals.
How Bing Image Creator Works
Bing makes it super easy to get started:
Visit bing.com/images/create
Log in with your Microsoft account
Enter your prompt in the text box
Hit Create
Get 4 AI-generated images in about 10–15 seconds (if boosts are available)
Each day you get a set number of boosts (usually 100) that refresh over time. Once used up, generation still works—but expect to wait 30–60 seconds per batch.
You can also use Copilot in Microsoft Edge and ask the chatbot to create images based on your prompt. This dual-interface system is great for those who toggle between writing and visual ideation.
Bing Image Quality & Output Examples
Bing’s image quality benefits heavily from the DALL·E 3 engine, which produces high-resolution, visually rich images. It’s especially strong in:
Stylized concepts: Fantasy, sci-fi, dreamlike landscapes
Detailed scenes: Multi-subject environments like “a dragon flying over a castle at dusk”
Creative mashups: Think “a jellyfish with a city inside it”
We tested Bing with prompts like:
Strengths:
Rich detail, color, and texture
Accurate styling based on prompt keywords (cyberpunk, fantasy, watercolor, etc.)
Great for imaginative, whimsical, or complex prompts
Weaknesses:
Struggles with consistent character features across multiple images
Iterating on a previous output is limited—there’s no memory of style or visual cohesion between prompts
Human faces sometimes appear stiff or overly smooth
Bing Image Creator Features
Powered by DALL·E 3 – One of the most advanced AI image models available
Microsoft Copilot Integration – Generate images in chat alongside writing tasks
Style Selector – Add modifiers to enhance your prompt (e.g., “digital art,” “3D,” “anime”)
Free Daily Boosts – Generate images quickly with a refreshed pool of fast credits
Prompt Guidance – Automatically refines unclear prompts to get better results
Clean UI – Modern layout that’s easy to use on desktop or mobile
What We Love About Bing Image Creator
✅ Completely free to use
✅ Generates beautiful, creative images for storytelling, blogs, and fantasy art
✅ Fast generation time with boosts
✅ Built-in style suggestions
✅ Accessible through both browser and AI chat
What Could Be Better About Bing Image Creator
❌ Can’t edit or iterate directly on outputs
❌ No way to control seed, resolution, or aspect ratio
❌ Character consistency is unreliable
❌ Content filters can be inconsistent—some safe prompts get flagged or blocked
❌ UI doesn’t store or organize past prompts or results
If you’re looking to build a long-term character series, storyboard a scene, or edit a specific generation, Bing may feel limiting. But if you want quick, high-quality visuals for content or inspiration, it delivers big.
Bing Image Creator Speed & Performance
With boosts, Bing’s image generation is lightning-fast—10–15 seconds on average. Without them, performance drops slightly but remains usable.
The platform runs smoothly across browsers and mobile, and even works inside Microsoft Edge or Copilot, giving you seamless cross-tool performance.
Bing Image Creator Ease of Use
It doesn’t get much easier:
No downloads
No registration hoops (just a Microsoft login)
No complicated sliders or settings
Just type your idea and hit generate. The UI even offers inspiration prompts if you’re not sure what to try.
And if you’re using Bing Chat, you can say things like:
“Create an image of a neon-lit city in the clouds.”
And it will pop up with 4 options right in the conversation.
Bing Image Creator Licensing & Commercial Use
Bing Image Creator does not visibly watermark its images. However, Microsoft’s terms of use restrict certain types of commercial exploitation.
You’re generally safe to:
Use images for personal, educational, or editorial purposes
Add them to blogs, presentations, and social media posts
Use in client decks or mockups (not final branding)
You shouldn’t:
Sell AI-generated art as standalone products (e.g. NFTs, prints, merch)
Use images for logo design, trademarks, or legal branding
Always consult Microsoft’s terms of service if you plan to monetize generated content.
How Bing Compares to Other Free AI Art Generators
Feature | Bing Image Creator | Google ImageFX | Leonardo.ai |
Model | DALL·E 3 | Imagen 3 | Stable Diffusion-based |
Free Usage | Daily boosts | Unlimited | Token-limited |
Watermark | None | Invisible (SynthID) | None |
Best For | Fantasy, creative art | Realistic objects | Concept art & game dev |
Speed | Fast (10–15 sec) | Fast (10–20 sec) | Fast (10–20 sec) |
Customization | Low | Low | Medium to High |
UI Simplicity | High | Very High | Moderate |
Final Verdict: Should You Use Bing Image Creator?
Absolutely—especially if you want creative, detailed images quickly and for free.
Bing Image Creator holds its own among the best free AI art tools in 2025. It’s fast, visually rich, and user-friendly—ideal for storytellers, bloggers, marketers, and hobbyists alike.
Just be aware of its lack of customization, limited editing capabilities, and commercial use restrictions. If those aren’t dealbreakers, you’ll find Bing to be a capable and even inspiring creative companion.
